Sales professionals play a pivotal role in most organizations, serving as the driving force behind revenue generation and business growth. Marketing on the other hand enables sales professionals to thrive in highly competitive marketing bringing product awareness and driving product loyalty.

In an increasingly competitive global landscape, the ability to effectively market and sell products or services is essential for the success of any organization. In a world where customer experience and satisfaction are paramount, sales & marketing professionals are the frontline ambassadors of any organisation who ensure customer awareness and needs are met and exceeded, making them indispensable in the current job market.